
I currently work in PR and am looking to go to journalism
school. I've always thought PR is a good segue into journalism, given
the shared goals of concise communication and necessary writing skills
required by both fields, not to mention the fact that PR professionals
work with the media often.
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But one admissions counselor expressed some concern with my current
profession -- though she wouldn't say why would PR be looked upon
differently than other professions that are not directly related to
journalism. How might I combat this sentiment?
Alex
Her reservations may have to do with bigger issues than mere skills.
We journalists can be holier-than-thou when it comes to the pursuit of truth and justice. I think you've just been out-holied.
This admissions counselor -- and many editors -- may wonder if you can
strike an impartial balance and pursue the real story after working to
shade or spin stories.
The goal of pure objectivity remains just that. Journalists now talk about being fair, balanced and complete.
If you want to make the move to journalism, go for it. We certainly see
a lot of journalists go into PR. But be aware that you will encounter
some editors who have the same reservations you have just seen in this
admissions counselor.
It will take time and work, but you can develop the proofs that you are
pursuing truth with as much vigor as the journalists you now hope to
join. You can make a persuasive argument that your experience in public relations has taught you that you want to be on the news side -- and that your understanding of PR professionals will help you do your job better.
Coming Wednesday: She worries that a routine background check will reveal some of her financial troubles -- including those caused by employers who had financial troubles of their own.
As a journalist and a PR consultant. Yes I am...