Recruiting firm ExecuNet reports that a third of 100 employers surveyed say they have tossed candidates who had something untoward about themselves on the Web.
That material was in blogs, journals and e-mailed comments.
Among the strategies ExecuNet suggests are to plug your own name into search engines and to have counter-explanations ready.
You won't get to use them if the company that tosses your name aside never tells you what went awry.
Business idea: A company that cleans up on-line images.