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Poynter High - Story Ideas

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Wendy Wallace
Find fresh coverage ideas, inspiration and tips for finding sources that will add depth and breadth to your coverage.
Story ideas from Al's Morning Meeting

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Breaking the bank on spring break
Al Tompkins, author of the daily Al's Morning Meeting, passes along a great focus for a spring break story, courtesy of USA Today:

The cost of spring break travel is soaring, and travelers are responding by taking shorter trips.

"People are shortening their vacations to afford them," says Amy Ziff, editor-at-large at Travelocity, the No. 2 online travel agency. "Travel's expensive again."

For the first time in six years of tracking its bookings, Travelocity this year has seen the average duration of spring break trips fall below five days.

The 4.9-day average in 2007 is down nearly 7 percent from a year ago, and down nearly 17 percent from 2002. That's a reduction of one full day since tracking began. The averages measure domestic and international trips booked for late February and March.

Instead of simply writing a roundup of who went where for spring break, look for a focus, an angle, for your coverage. Seniors, especially, may be planning spring break trips together. But even family trips could be affected. Check it out.

-- Wendy Wallace
Posted by Wendy Wallace 9:01 PM March 21, 2007
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