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Candace Clarke
Poynter faculty quoted in print, broadcast, or online and stories about The Poynter Institute



NFL exercises football message control
By Randy Covitz
The Kansas City Star
Published: 10/3/2006

Excerpt:

... The NFL is unquestionably the most successful and popular sports league in America, fueled by record attendance in 2005, off-the-chart television ratings and a TV contract worth nearly $25 billion over the next six years.

That kind of interest demands accurate, in-depth reporting by newspapers, radio and television stations and Internet sites, where fans historically have gotten most of their information on their favorite teams. It requires access to players, head coaches, assistant coaches and practices.

But the proliferation of so much new media, including talk-radio and Web sites -- not to mention the immense pressure on head coaches to win -- has led to an uneasy coexistence and even a distrust between the teams and reporters. ...

... The Washington Post and The Associated Press, together with their attorneys, plan to ask new NFL commissioner Roger Goodell for permission to show postgame coverage online. Jenks will endorse the request on behalf of APSE, which counts more than 600 newspapers among its membership. ...

(Greg Aiello, the NFL's vice president for public relations) emphasized that newspapers can post video interviews of players and coaches from weekday news conferences and open locker rooms on Web sites in addition to transcripts from game-day coverage.

"That sounds really nice, but the reality is the written transcript is very different from the audio or the video," said Bob Steele, a senior faculty member at the Poynter Institute, a training and research institute for journalists in St. Petersburg, Fla.
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Posted by Candace Clarke 2:44 PM October 4, 2006
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