USA Today
The Pew study
results have profound ramifications for mainstream media, which need to integrate an online presence as quickly as possible or risk alienating the next generation of news consumers, says study author
John Horrigan. "Mainstream media need to search for the right business model that integrates the online experience into what they do. We're seeing the beginnings of a significant segment of the population having their daily newsgathering habits formed by what they see on the Internet.” (Related from
Poynter and
Baltimore Sun.)
