Rogue Columnist The move toward "local-local" coverage is indicative of the group-think that's causing newspapers to commit suicide, says
Jon Talton. "As a news manager and editor, I sat in countless focus groups where regular readers reacted with disdain to these schemes, while non-readers said 'gee, kewl,' but would still refuse to buy the paper. Yet the corporate bosses plunged ahead, and most of these 'local-local' ventures by major papers
have failed."
Most of these efforts have failed ... because they haven't...
