Romenesko

Content Bridges
"For the most part, I think we'll see the level of actual local business news reporting diminish," writes Ken Doctor." Sure national reporters will parachute in to follow bigger stories and businesses themselves are rapidly becoming 'publishers' filling the void with 'news' they generate about themselves and then merrily distribute on the web. Yes, Pfizer, Ford and Chevron are all now publishers. But knowledgeable local business news coverage -- barely out of adolescence -- seems unlikely to develop into a robust middle age."