USA Today
The media firms are setting up the network as a stand-alone company called quadrantOne. It will offer one-stop shopping for advertisers interested in affluent consumers who visit local newspaper and TV station websites. ||
Chicago Tribune: The idea of a new newspaper company network to compete with Yahoo was hatched late last year by Tribune and Gannett. The talks originally included Media News and Cox Newspapers, but they decided not to join as equity partners.
