Romenesko

New York Times
That's what David Brooks says. He gives the Weekly Standard's Matt Labash one of his Sidney Awards. "[They] go to the authors of the best magazine essays, and every year the psychic costs grow worse," writes Brooks. "The Sidneys have become so prestigious and so life-altering that the winners know that everything they produce hereafter will be anti-climactic. Some crackup -- F. Scott Fitzgerald style -- others simply endure a long, slow slide from the summit back to obscurity."