Editor & Publisher
TV will likely get nearly three-quarters of that, with the other 25% divided among other media, says
Evan Tracey of Media Intelligence/CMAG. "You know the weapon of choice is always broadcast TV, cable after that, and radio after that," he says. "Not to throw cold water on print. We have seen success in public affairs and on the issue advocacy-side. The New York Times, the Wall Street Journal, and the Washington Post are very well-positioned."
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Lack of political ads hurts Media General's November revenues (MG)