PR Week
Paul Pendergrass (aka
"Jack Flack") says he wants to help create a smarter dialogue around the interaction between business and the news media. "And some of my basic assumptions are: There's a game going on out there, and there are good players on both sides. There's good reporters and bad reporters, there's good flacks and bad flacks. And what I'd love to do is reward the good reporters and the good flacks, and provide some sort of harmless torture to the bad reporters and the bad flacks."
