Romenesko

PR Week
That's what Denver Post sports columnist Woody Paige tells Michael Bush. "At the Super Bowl, a media person never has to leave his room. They will give you every quote from every player that's been uttered -- nothing's missing. What they do at the Super Bowl is incredible. You could show up and say, 'I don't know what to do.' And they'll say: 'Stand there, we'll give you this. Oh, you're looking for a story? Here's a story, here's another, here's 18 stories. You want a drink? Here's a drink. You want a party, you want to go hang out with cheerleaders?'"