PBS MediaShift
Mark Glaser has fun with the Los Angeles Times' recent we're-focusing-on-the-web
announcement. From his rewrite: "The paper's new editor,
Ebineezer 'Slick' O’Malley, hired by the parent company to cut staff and make big pronouncements, employed scare tactics such as mentioning declining print advertising revenues and dressing up as a ghost and yelling 'boo!' at staffers in order to get them out of a 'bunker mentality' about the web. He also tried enticing unconvinced staff members to try out what he billed as the 'Information Superhighway' by showing them how they could buy books online at a site called Amazon and pay bills online too."
