Wall Street Journal
It's too hard for small advertisers to buy ads.
Julia Angwin says of the Google-newspaper industry ad plan announced Monday: "Some are concerned that bigger advertisers might eventually funnel significant ad buying through Google's system, undercutting the newspapers' own sales teams."
Jason E. Klein, head of an ad-sales network for newspapers, says: "As long as Google sticks to the long tail of advertisers, it'll be value-added for everyone. If they veer away from that it will be ugly for both sides." ||
SF Chronicle: For newspapers, partnering presents a dilemma.
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Newspaper firms should have done this earlier without Google (E&P)
