Romenesko

Los Angeles Times
CBS News president Sean McManus apparently isn't expecting miracles from Katie Couric. "I'm not going to consider this a failure if in three months or six months we're not in first place," he says. "It's no secret that the viewership for the television broadcasts is going down and it's going to be very difficult to grow that overall." Evening news viewership may grow initially, says NewsLab's Deborah Potter, "but I don't think people's lives have changed, and the amount of time they have to spend hasn't changed."
> Are evening newscast producers just putting makeup on a dinosaur? (DP)
> Buzz about Couric sparked a national conversation on many topics (CSM)
> Prof: Couric will have a short honeymoon before critics find flaws (USAT)
> Buchwald: Not Couric's fault that CBS has made her into Joan of Arc (WP)
> CBS betting it can break open the confining evening-news format (WSJ)
> Firm that designed news set got a long list of demands from CBS (BG)
> "Katie's great, but the news isn't going to change that much" (Newsday)
> Riley urges every woman in America to watch Couric's debut (Freep)
> Rikleen: "Women need this success story to have a happy ending" (SH)
> Oddsmakers predict Couric will attract over 8.5M viewers tonight (G911)