Economist.com
Newspaper owners have for decades enjoyed near monopolies, fat profit margins, and returns on capital above those of other industries, so they saw little need to experiment or change, notes the Economist. They're now feeling threatened and finally embracing new media. "The danger for newspapers is that all their efforts on the Internet may only slow their decline," says the author of this cover story. "Doing the obvious -- having excellent websites and selling ad space on them -- may not be enough."
