Romenesko

LEHRER: Do you think that the newspapers, faced with this decline in circulation, should reexamine what they're doing?
BRADLEE: They're examining, reexamining it. Boy, that's topic A. Every, every paper you go to, they've just had a meeting and they're discussing what to do about falling circulation. And there's one word is the answer.
LEHRER: What is it?
BRADLEE: Stories.
LEHRER: Stories?
BRADLEE: Good stories.
LEHRER: So, when you say stories, what stories are they not doing, kinds of stories that they're not doing?
BRADLEE: Well, I mean, they're just well written stories, some story that makes you, you know, say I'll be damned, that's a good story.