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ThirdScreenMedia.com
Advertisers are spending more money to pump ads to cell phones. |
Survey: Mobile ad budgets to grow despite media downturn (FierceMobileContent): "Although advertiser optimism is waning across traditional media categories, more than half of advertisers and agency media buyers anticipate raising their budgets for the mobile platform."
Foreign papers available during Olympics (Boston.com): "Overseas publications will be sold through new kiosks located in areas catering to athletes and international media covering the games, said an official with the periodicals department of the China National Publication Import and Export Corp. China usually restricts sales of overseas publications to hotels and shops catering to foreigners, ensuring ordinary Chinese have little exposure to them."
For iPhone, the "New" Is Relative (NYTimes.com): Regarding the new iPhone's GPS: "According to Apple, the iPhone's GPS antenna is much too small to emulate the turn-by-turn navigation of a GPS unit for a vehicle. All it can do at this point is track your position as you drive along, representing you as a blue dot sliding on a map."
Yahoo Open Up Its Search To Customization For Users (paidContent.org): "Yahoo's new service is called 'Build Your Own Search,' or BOSS. Besides search, Yahoo is also unlocking its image and news databases to let outsiders create their own permutations of Yahoo News, or Flickr. Yahoo would even supply spell-checking services to partners."
