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Al's Morning Meeting

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Al Tompkins
Story ideas that you can localize and enterprise. Posted by 7:30 a.m. Mon-Fri.
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A dozen sites
I'm diggin'


*1. Watch this video about the Gaza tunnels to understand the story behind them.

*2. Find out how old your car is in human years.

*3. How do those yellow lines get inserted in NFL coverage?

4. Top online advertising trends for 2009

5. Eight trends in real estate in 2009

6. 2009 trends in bariatric surgery

7. Why grocery inflation could ease in 2009

8. The Urban Land Institute's commercial real estate forecast for 2009. (This is grimmer than grim.)

9. Fourteen predictions about social media in the year ahead

10. National Public Radio's 2009 music predictions (with a little help from an astrologer/psychic.)

11. Predictions about wine in 2009 

12. Twelve CMS-related predictions for the upcoming year. One thing is for sure: Metadata tagging and Web analytics will be vital for sites.

All of my Diggin' sites are saved on Poynter's del.icio.us page.

EDITOR'S NOTE: Al's Morning Meeting is a compendium of ideas, edited story excerpts and other materials from a variety of Web sites, as well as original concepts and analysis. When the information comes directly from another source, it will be attributed and a link will be provided whenever possible. The column is fact-checked, but depends on the accuracy and integrity of the original sources cited. We will correct errors and inaccuracies when we become aware of them.


Coverage of a 33-year-old Cold Case
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For three decades Nashville, Tenn., police followed the murder case of 9-year-old Marcia Trimble, who disappeared while selling Girl Scout cookies in 1975.

Police were so desperate to solve this case that, by the mid-1990s, they acquired more than 200 blood samples from people living across an entire neighborhood. A teenager had been arrested years ago in the case. Lab results and polygraph exams set him free, but even so, his name became forever linked with the case. Now, police say he is innocent.

On Friday, a grand jury charged another man -- a 61-year-old convicted rapist -- with the murder.

Police now say they were following the wrong profile. They thought the criminal lived near the crime scene. They thought he was young. They thought he was white. The man they arrested fit none of these descriptions.

Follow the coverage of this story and ask yourself a few questions:
  • What are the most infamous cases in your city? Who is working on them? 
  • How does the arrest in the Trimble case resonate with cold case detectives and victims' families everywhere who live for "the big break"?
  • Look back at the assumptions of cold cases in your communities. What are those assumptions based on? Clinical fact?
  • Many newsrooms have lost the most senior journalists who know the history of their town. Who will you turn to on deadline to help you sort through the background of old cases that readers/viewers/listeners may have more institutional background on than reporters?
The Trimble story serves as a good reminder that newsrooms should build splash pages for ongoing stories. Links to stories and videos can be added as the story unfolds throughout the years. When you don't do this, the coverage becomes disjointed, and online users miss the depth of coverage you have provided over the years. When the story breaks, you rarely have time to compile these kinds of massive Web collections. Do them as the story unfolds.

Here are some links to news organizations' coverage of the Trimble case:
Posted by Al Tompkins at 12:05 AM on Jun. 9, 2008
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