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Al's Morning Meeting

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Al Tompkins
Story ideas that you can localize and enterprise. Posted by 7:30 a.m. Mon-Fri.
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A dozen sites
I'm diggin'


*1. Watch this video about the Gaza tunnels to understand the story behind them.

*2. Find out how old your car is in human years.

*3. How do those yellow lines get inserted in NFL coverage?

4. Top online advertising trends for 2009

5. Eight trends in real estate in 2009

6. 2009 trends in bariatric surgery

7. Why grocery inflation could ease in 2009

8. The Urban Land Institute's commercial real estate forecast for 2009. (This is grimmer than grim.)

9. Fourteen predictions about social media in the year ahead

10. National Public Radio's 2009 music predictions (with a little help from an astrologer/psychic.)

11. Predictions about wine in 2009 

12. Twelve CMS-related predictions for the upcoming year. One thing is for sure: Metadata tagging and Web analytics will be vital for sites.

All of my Diggin' sites are saved on Poynter's del.icio.us page.

EDITOR'S NOTE: Al's Morning Meeting is a compendium of ideas, edited story excerpts and other materials from a variety of Web sites, as well as original concepts and analysis. When the information comes directly from another source, it will be attributed and a link will be provided whenever possible. The column is fact-checked, but depends on the accuracy and integrity of the original sources cited. We will correct errors and inaccuracies when we become aware of them.


Schools Rake in Cash with eBay-style Auctions
The Boston Globe hit on a great story about how schools are turning to eBay-style online auctions for fund-raisers.

Rather than asking the same tired parents for money month after month, the schools use online auctions to sell valuable stuff for big bucks. The Globe says:

Facing budget shortfalls that are squeezing education basics, more Massachusetts public schools are turning to online auctions this spring to raise money for supplies, field trips, library books, playground equipment, and computers. And they're raking in from $6,000 to $20,000 in the process -- more money than live or silent auctions generate at traditional fund-raisers.

The reason: Not only can far-flung grandparents bid on donated items ranging from restaurant gift certificates to hot-air balloon rides, but civic-minded strangers with no connection to the schools can pick up hard-to-come-by items, such as sports tickets, at a premium price.

"There's only so much money you can get from the same people, and we've been asking and asking and asking," said Sarah Windman, chairwoman of the auction at Heights Elementary School in Sharon. "When we held our auction online, we had people from all over the country helping us."

BiddingForGood.com and cMarket, Inc. run the online auctions. The company charges $595 plus 9 percent of whatever an auction earns. The company has overseen more than 700 school auctions and helped schools nationwide raise nearly $10 million, said Jon Carson, chief executive officer. The site says it has transacted more than $38 million dollars worth of goods and services and lists nearly 19,000 items for sale.
 
Posted by Al Tompkins at 12:01 AM on Mar. 28, 2008
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