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Home > Leadership & Management
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3:40 PM  Jun. 21, 2006
A Lesson from Hurricane Coverage:
We Can Be Indespensible
By Sharon Rosenhause (More articles by this author)

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The future of news will be as much challenge as opportunity. That is, the resources surely will be limited and will take us places we haven't been.

For most of us, that means online. If we can figure out the ways to make online and the newsroom one, with shared staff, values, ambition and growth, that could be good -- in fact, very good.

For my newspaper, the future seems reasonably bright. Our journalism is better than it's ever been. We're a successful business in a highly competitive, growth market. We have the right news values. For a year now, we've been changing the newspaper in ways that readers have accepted -- perhaps more than the staff has.

We have to continue to make the newspaper more readable, to make many stories (not all) shorter, to make presentation more compelling, to continue our commitment to local news, watchdog journalism and to reflect a dramatically changing community in all its diversity.

And we have to challenge things as we have always done them, as we look for new ways to tell stories and for new stories to tell.

But the shadow of economic uncertainty is always there. Still, we can't and shouldn't obsess over what might -- or might not -- happen. And we can make something happen with our journalism so that's the immediate and the attainable goal.

After two intense hurricane seasons in Florida, we learned as a newspaper and as a newsroom that we can knock down the walls, put aside ego and turf (and even personal discomfort and property damage) and do a great job when natural disaster disrupts our communities.

Last year, during and after Hurricane Wilma, we came together in the most extraordinary way under the most difficult conditions and put out great newspapers. We served our readers, many of whom had no electricity for days and weeks. For the first time in a long time, we were the only source of news. We were indispensable.

What a feeling! It makes me believe that there is a future.

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