
We have more in our control than we may think. If we innovate, lead,
embrace the possible and don't give in to the negativity, there remains
a place in our society for the work we do today.
Yes, we must
embrace the new technology, the blogosphere and citizen journalism;
yes, we must understand that news is less in control of those of us who
grew up in the era of "gatekeepers"; and, yes, we must continue to
embrace and articulate the traditional values that have so well defined
journalism for so long. Even in the freewheeling age of the Internet,
there will be room for truth-telling, for honest accounting of the
issues that confound our society, and for explanation and context.
That's what differentiates us. As someone said, we can still help
people make sense of what is going on out there.
For those of us
with the opportunity to lead, we must be change agents, helping our
colleagues, our newsrooms and our companies see what is happening. We
must help articulate that broader vision for what news will be in an
era where everyone can (at least on some level) be a journalist. We
must help our companies cope with the disruption of our traditional
economic models by creating new outreach to readers and supporting
potential new revenue streams with different kinds of content, be it on
the Web and or in print. Finally, we must continue to support our core
product -- news on paper -- for it isn't going away soon.
To paraphrase Carville: It's the leadership, stupid.