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Home > Leadership & Management
3:45 PM
Jun.
21,
2006
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Get Nimble, Regain Lost Ground
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By Henry Freeman Editor The Journal News White Plains, N.Y.
The
future of news is bright, but it will require a nimble newsroom that is
capable of delivering news and information over a variety of changing
delivery systems, including some we can't currently envision.
It
will require a more open organizational structure, one that removes
many of our traditional walls and builds strategic partnerships -- both
inside and outside of the building -- to provide a greater depth of
information.
It will require more nurturing of our people,
providing them the training to better understand the market they serve,
to help acquire an ever-changing skills set and to help them adapt to
and accept an environment that will be constantly changing.
It
will require our recognition that "we" don't own the news; the reader
does. It will require reaching out to the reader, understanding that
they have valuable content to provide to other readers as well. It will
require truly building platforms that let our news organizations help
our communities talk to themselves, while recognizing that those
communities may not be geographic.
It will mean gathering
information from multiple points and in multiple ways; filtering that
information to provide people what they want, when they want it and
recognizing what may only be a quick nugget of information and what may
require more substantive reporting or what material can be delivered in
different ways through different platforms.
It will mean
aggressively regaining ground we foolishly ignored in the past. It will
mean admitting we don't "know it all." There will be unknowns, there
will be successes, and there will be failures.
It will be empowering. It will be fun. |
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