Apple’s iPad hasn’t materially affected consumer PC sales, as some have claimed, a research firm said today.
During the 2010 holiday sales season, only about 12% of iPad buyers abandoned a PC purchase to acquire the tablet, making cannibalization a minor factor, according to survey data compiled by the NPD Group.
The decline of consumer PC sales growth rates has a much simpler explanation: The huge numbers posted by PC makers in the aftermath of Microsoft’s 2009 launch of Windows 7.
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